It's like having a marketing manager on speed dial ready to spill the tea on your strategy.

Get consistent and confident in your small business marketing with

The Hearts & Minds Marketing Formula.

This is the ultimate aligned and intentional approach to marketing that helps you to create clarity in your marketing so you can take consistent action with confidence.

This simple program helps you to get clear on your messaging, attract more clients and make more money!

Are you ready to transform your business into a powerful, authentic, and client-engaging powerhouse? If so, you're in the right place.

By the end of this program, you'll achieve crystal-clear clarity on your dream clients, your strategic offers, your unique message and your content strategy that puts you into a market of ONE like the goddess you are! *snaps fingers* so your dream clients will be magnetised and excited to work with you, knowing you will change their lives.

Your business's perception and your presence within it are entirely within your control.

If things aren't aligning as you envision, it's time for a refreshing change.

The Hearts & Minds Marketing Formula is a LIVE program with weekly Zoom calls to keep you on track, accountable and making progress.

If you want


  • Create a clear, well-defined marketing strategy that aligns perfectly with you and your goals.
  • Design strategic offers that feel good to sell and amazing for your clients to buy.
  • Take consistent action in your marketing, with a clear understanding of what to do right now.
  • Learn how to refine your messaging and strategy so you can attract and convert clients effortlessly.
  • Strategically position your offers, so you can boost your revenue and your profits.
  • Develop an authentic brand that genuinely resonates with your dream clients, making your business stand out.
  • Implement potent strategies that empower you to craft, promote, and sell impactful offers that feel good to sell.
  • Benefit from the support, guidance and feedback of a professional marketing coach while you navigate proven strategies and systems to elevate your business minus the hustle.
  • Make more money doing what you love!

But you don't

want to:

  • Be glued to your phone just to attract clients. You want a more efficient way to grow your business without being on your device 24/7.
  • Trade precious family moments for work. You just want to make money and achieve business success without sacrificing those cherished moments with your loved ones.
  • Keep buying course after course that promises results but falls short on actually delivering the actionable "how." You want a program that provides not just the "what" but the golden "how" to implement effective marketing strategies.
  • Feel constantly overwhelmed trying to figure out the intricacies of marketing. You want clarity, simplicity, and a step-by-step approach to marketing that actually works.
  • Stay stuck in the uncertainty and endless trial-and-error in your marketing efforts. You want a proven roadmap that takes the guesswork out of the equation, ensuring your marketing strategies are effective from day one.
  • Spend less time worrying about marketing and more time doing what you love!

AND you don't know:

  • Why you started your business to have more time and less stress but so far it's been the opposite.
  • Why you have taken the courses, watched the videos and downloaded the freebies but nothing seems to work?
  • How some competitors, despite having fewer qualifications, manage to outshine you in the eyes of potential clients.
  • Why people less qualified and less experienced than you have the confidence to talk a big talk and here you are with years of experience and oodles of talent still feeling like a newbie?
  • Why do those in your industry who you know don’t deliver or don’t deliver as well as you do succeed while you still feel like you’re an unknown?

If this sounds familiar

You're tired of the cycle of purchasing course after course, each adding to your overwhelm. You want a program that provides not just the "what" but the golden "how" with easy-to-implement, effective marketing strategies.

Then this is for you.

Here's exactly what you'll get:

  • 6 modules of in-depth, easy-to-implement modules of learning content delivered fortnightly in snack-size, easy-to-consume videos and via a Private Podcast on Spotify so you can learn on the go.
  • Weekly 60-minute coaching sessions where we go beyond the content and into hot-seat coaching that answers your burning 🔥 questions to help you get unstuck (recorded) so you can make progress as you learn and implement.
  • Workbooks, templates and swipe files galore! (Including the plug-and-play copy template, design and Canva elements for this Sales Page that I usually only share with my 1:1 clients!).
  • Support, guidance and feedback from a marketing expert.
  • BONUS Showing Up With Confidence Toolkit
  • BONUS Aligned Energy Content Planner + Trello Boards
  • PLUS INSTANT ACCESS to Instagram Trending Audios - via my private Stories and Highlights on IG.
Module 1

Heartfelt Vision & Freedom Goals

  • Craft your heartfelt vision
  • Anchoring your vision
  • Define your values (which are the cornerstone of your business)
  • Write your life-changing Freedom Goals
Module 2

Audience Empathy & Client Connection

  • Identify and understand your dream clients
  • Go beyond demographics and define your niche (in a way you haven't before, I promise)
  • Understand your audience’s motivation and activation points
  • Craft messaging that resonates and activates
Module 3

Irresistible Offer Alchemy

  • Design a strategic offer stack that works with your lifestyle and profit goals
  • Create an offer suite that feels great to sell every day and is aligned with your audience's needs
  • Pricing strategies for maximum value and scalability
Module 4

The Content Creation Formula that Speaks to Hearts and Minds

  • Craft compelling content that engages, informs and activates your dream clients
  • Plan and implement using the Content Amplifier System
  • Learn about all the content formats, channels and how I create and implement content (not giving too much of the secret sauce away here but if you know me, you know my content) 🤫🤫
Module 5

Soulful Selling

  • Creating a magnetic personal brand that empowers you to show up with confidence
  • How to create a cohesive brand experience at every touchpoint
  • Setting up sales pages (includes copy and design templates)
  • The Energy of Sales Masterclass
Module 6

Aligned Automation (coming soon)

  • How to implement quick and easy automation in your business
  • The key tasks to automate in your business
  • How to balance automation with personalised client interactions
  • How to use ChatGPT (without sounding like a robot)
  • Freebies, funnels and sequences, oh my! The practicalities of selling on autopilot

Self-Confidence Toolkit

  • Dissolve self-doubt and shift your energy into unstoppable self-confidence
  • Two beautifully designed journals to help you elevate your self-esteem and self-worth while slaying imposter syndrome like the boss you are!
  • Beating Imposter Syndrome Subliminal Audio
  • Awaken Self-Confidence Guided Meditation
  • BONUS 369 Manifestation Journal - 99 Days of Manifesting - let's supercharge your success!

Aligned Energy Content Planner + Trello Boards

  • Forget constantly struggling to create content. Get consistent and confident by using this simple planner.
  • Track Your Natural Energy Cycles
  • Map out your energetically aligned content creation plan
  • Create a system so you always know what to create
  • Grow your business with consistent posting that works for you
  • Includes 2 Trello Board Templates so you can track your energy and plan your content digitally

🔥 Instagram Trending Audios 🔥

  • You will be added to my Close Friends list on Instagram so you have access to Trending Audios (most of them EARLY!) and Trending Audio Predictions within Instagram - easy peasy!

Hi there, my name is Jane McKay, Marketing Strategist and Coach and over the last 19 years (15 years in my own business), I have worked with hundreds of clients to help them get their marketing unstuck.

So many of my clients come to me struggling with marketing and I knew there must be a better way...

Working with hundreds of clients I realised that marketing just feels like a huge challenge we must overcome.

A challenge that for many, quickly feels totally and utterly overwhelming.

You get started but then you stop. You find a new course or program but it doesn't work so you stop. You feel that everyone else must have some key to success that you don't have and you feel so frustrated!

So you give up and business slows down...

To the point, you just want to give up and get a "real" job. 😞

The method in The Hearts & Minds Marketing Formula is exactly the same process I work through with my 1:1 clients.

Marketing can be fun, easy and joyful. You want to show up as you have a clear path to follow.

People don't start a business to spend their lives doing marketing but they do want to attract, engage and convert clients as sales are the lifeblood of business.

If you are ready to create a marketing strategy that fully aligns with you, who you want to work with and how you want to show up then this is for you.

Frequently asked questions

Q: I am new and I'm just getting started. Will this still work for me?

A: Yes, The Hearts & Minds Marketing Formula will be so useful to you as you build the marketing foundations of your business (congrats, BTW).

Q: I have been in business for a while. Will I still find value?

A: Even my clients who have been in business for years learn something new from the Hearts & Minds Marketing Formula.

Q: I haven't started my business yet. Will I find this useful?

A: YES! The Hearts & Minds Marketing Formula will be useful to you as you plan your new business. Starting a business on the right foot will save you so much time.

Q: When will I get access to all the Modules?

A: The Hearts & Minds Marketing Formula has been designed with business small business owners in mind so the content isn't overwhelming. I want you to get the most out of the content (some modules are intense). With the support of the live calls I really want to give everyone time to learn, implement and have their questions answered. It's not just about the content but the community too.

Q: How much time do I need for this?

A: Covering the content will take 1-2 hours a fortnight, plus the coaching calls which are an hour a week. On average about 1.5 hours/week.

Q: What about the bonuses?

A: You will receive an email with all the details to instantly access the Self-Confidence Mini-Course Bonus and Aligned Energy Content Planners.

Q: When are the calls?

A: There is currently one weekly LIVE Zoom call a week at 10 am Australian Eastern Daylight Saving time on Wednesday - Tuesday at 2 pm Pacific, Tuesday at 4 pm Central and Tuesday at 10 pm GMT. As the community grows, I will consider adding more calls. Convert to your timezone here.

Q: How long will I have access to the content?

A: You will have access to the content as long as I have my account (even then I will most likely move the content somewhere else).

Q: How much access do I have to you, Jane?

A: You get loads of access to me! As well as automated Jane in the modules you have access to me via our Facebook group and 60-90 minute weekly coaching calls.

Q: Do you offer refunds?

A: I offer a no-questions-asked refund within 7 days of purchase. Email for support.





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